Super Hero Hype

This past Sunday, David Ayer, director of the upcoming 2016 film Suicide Squad, tweeted a photo of the cast of misfits known as the Suicide Squad including Harley Quinn, Killer Croc and Deadshot. The film has slightly over a year before it’s released and a trailer hasn’t even been made yet however, with the release of this photo and the prior photos of Jared Leto transforming into the iconic character, The Joker, for the same film, it is clear that we are being hyped.

I used to enjoy the hype, the marketing, the press. In fact, I have always maintained that guerilla marketing is the most entertaining marketing and can be even more exciting than the actual film. It’s not always the film’s fault, the marketing team that creates the campaign is just far too talented for their own good. So when a film like Blair Witch or Aqua Teen Hunger Force Colon Movie Film for Theaters gets the advertising but doesn’t deliver in the box office, the hype machine can force people to question if they like the film or the advertising.

It is great when it works (See The Dark Knight or Gone Girl), but for the great mass of film lovers, its hard to tell if it is going to be beneficial at all to one’s psyche to see the marketing. It’s similar to a friend recommending a film: they tell you it’s the best movie they’ve EVER seen, you have to watch it, if you don’t, you’re missing out. Then, you see the movie and it was good, but not the best movie EVER. So the next film your friend recommends, you take it with a grain of salt. Sure, if you are a casual film goer, it’s not a deal breaker to be disappointed but if you’re a “filmie”, it can ruin the fun.

I will be in the theater for both Batman vs. Superman and Suicide Squad (BvS is set to release a few months ahead of its counterpart Suicide Squad) but I will hopefully be there with little to no knowledge of the plot. Just so that I can have that moment when a film is brand new and nothing has tainted my love for it.

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